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Would also like to ask about the party loot system. Looking forward to the mentor and student guide. Thanks for the guides… It was really helpful. Leveling Spots Guide Lv 1- Endless Tower Guide. But this is still an emerging segment with a number of fast food operators developing products for this segment.General Tips for Beginners. Some consumers in this segment do not perceive that all fast food chains have a product solution that meets their needs of a higher quality menu item that is relatively healthy. As consumers they would be lighter users of fast food and more willing to cook at home or take the time to eat at more formal restaurants. This segment of consumers is seeking the convenience benefits of fast food, but they are looking for a relatively healthy food option as well. Therefore, fast food chains with lots of outlets, drive-through options and fast service, will obtain the greatest share of this target market. They would also have limited brand loyalty as they will make their purchase decision based upon convenience factors only. This market segment would be light users of fast food and not overly responsive to sales promotions or advertising. In simple terms, these consumers are attracted to the “fast” part of fast food. For example, if they have worked back late, or they are on a holiday road trip, or they are having a particularly busy day in general. Their preference is NOT to consume fast food, but it may be a necessity at times. This example market segment is quite time poor, either in general or at a particular point in time. They would be less responsive to advertising focusing on the products. They are not overly price sensitive as they see value in the convenience and the time saving. As a result, this market segment will seek out local outlets (or chains with lots of outlets), chains with easy service options (such as a drive-through) and a fast ordering system. They are consumers that don’t tend to pre-plan their weekly meals, so a fast food solution is attractive to them at times.Ĭlearly these consumers are seeking the benefit of convenience. These consumers are not necessarily lazy, but are not always in the mood to grocery shop and cook. Because they are buying for several people in their family at the one time, good value is also important to them.Īnother market segment views fast food as an easy option for food. Therefore, this market segment is typically looking for: a good choice of food options (for all ages), tasty and easy to eat food, comfortable and clean facilities, fast service, easy ordering and perhaps even a playground. And in terms of a special treat, usually a fast food outlet is a more popular choice among family members of all ages, as opposed to a more formal restaurant. In terms of it being a reward, it would not be uncommon for parents to say to their young children, “you be good today and we will go to McDonald’s (or wherever) later”. Obviously consumers in this market segment are making family decisions as a household unit – not as individual consumers. The first market segment essentially looks at fast food as a “reward” for good behavior or as a special treat for the family. As a result, six market segments have been identified, as follows: Therefore, the purpose of this segmentation example is to look closely at the needs and motivations of the various consumers in the marketplace, primarily by considering the array of benefits that they are seeking with a fast food option. However, despite this perception, fast food outlets are quite popular and dominate a large share of the eat-out-of-home market.
Generally there is a health perception that fast food is not always good for you and that it should be consumed in moderation. In this example of market segmentation for fast food benefit segmentation approach has been used.
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